When you have a start up businesses, you have to be patient to wait for the money and regular clientele to come in. This period can make or break a company before it even gets started, and if you don’t have enough savings to put into marketing your business, you could find yourself having to go back to fulltime work, leaving your dreams to fade and die.
That doesn’t have to happen if you’re careful though, and it’s important to make sure you invest small amounts to start with. Do the marketing on the cheap, use your own time to reach out to prospetive customers, rather than paying for expensive advertisers and web marketers. If you start off slowly you’ll stand a better chance of surviving and being a success in the future.